Taco Bell
National
taco day
National Taco Day is on October 4th, and it’s basically Taco Bell’s Christmas. And just like Christmas, there’s a must-have gift: the National Taco Day Gift Set.
It’s a big deal, so we created a National Shellebration Sales Event to promote this limited-edition gift set.
Taking a page out of the holiday advertising playbook we created a campaign featuring the must-have gift of the season. For Taco Bell, that hot-ticket item is the National Taco Day Gift Set. Four hardshell tacos for just $5. And trust us, it’s THE gift to give this holiday season.
To extend the campaign we created a fun and easy way for fans to send the gift set to each other in time for the special taco occasion. Our gift set pre-sale sold out on National Taco Day Eve proving that the gift set is a fun and thoughtful gift to give during the taco season.
